---
title: Front vs HubSpot Service Hub
canonical: https://helpdeskbattles.com/front-vs-hubspot-service-hub
result: HubSpot Service Hub wins 3–2
updated: 2026-10-08
---

# Front vs HubSpot Service Hub

**HubSpot Service Hub wins 3–2 (close call) at 10 agents**

HubSpot Service Hub wins 3–2 at 10 agents (close call). Front takes security and user verdict; HubSpot Service Hub takes the bill, AI and desk basics; one round is even.

## The judges' card
| Round | Winner | What happened |
|---|---|---|
| The bill | HubSpot Service Hub | At 10 agents with AI on: Front $1,295, HubSpot Service Hub $1,120 a month. HubSpot Service Hub is 14% cheaper and takes the round. |
| Price tags | Even | Both offer AI prices in public, but with a minimum, annual-only terms or vague limits. Even. |
| AI | HubSpot Service Hub | HubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Front offers an AI agent that also takes actions in other systems. HubSpot Service Hub takes the round. |
| Desk basics | HubSpot Service Hub | HubSpot Service Hub offers every channel natively, skills-based routing and 300+ integrations; Front offers all that plus phone and messaging apps. HubSpot Service Hub takes the round. |
| Security | Front | Front offers SOC 2 Type II, ISO 27001, EU hosting, a HIPAA BAA and a no-training promise; HubSpot Service Hub offers one audit report (SOC 2 Type II or ISO 27001). Front takes the round. |
| User verdict | Front | On G2: Front 4.7 from 2,515 reviews, HubSpot Service Hub 4.4 from 3,018 reviews. Front takes the round. |

## Monthly bill with AI on
| Team | Front | HubSpot Service Hub |
|---|---|---|
| 3 agents, 750 conversations a month | $389 | $315 |
| 10 agents, 2,500 conversations a month | $1,295 | $1,120 |
| 25 agents, 6,250 conversations a month | $3,238 | $2,845 |

## Sources
- Front: [Front Pricing and Plans](https://front.com/pricing) — Front, accessed 2026-10-08
- Front: [Autopilot add-on pricing and billing](https://help.front.com/en/articles/4890624) — Front Help Center, accessed 2026-10-08
- Front: [Copilot](https://front.com/product/copilot-ai-assistant) — Front, accessed 2026-10-08
- Front: [Compass](https://front.com/product/compass-AI-agent-performance-monitoring) — Front, accessed 2026-10-08
- Front: [Your customer AI agents are working. Now put them to work together.](https://front.com/blog/ai-agents-teammates-launch) — Front, accessed 2026-10-08
- Front: [Front Reviews](https://www.g2.com/products/front/reviews) — G2, accessed 2026-10-08
- Front: [Front Software: Features, Integrations, Pros & Cons](https://www.capterra.com/p/132901/Front/reviews/) — Capterra, accessed 2026-10-08
- Front: [Front Reviews](https://www.getapp.com/collaboration-software/a/front/reviews/) — GetApp, accessed 2026-10-08
- HubSpot Service Hub: [Service Hub pricing](https://www.hubspot.com/pricing/service) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [HubSpot Product & Services Catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [Customer Agent: AI customer service agent](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [Set up the customer agent](https://knowledge.hubspot.com/customer-agent/set-up-the-customer-agent) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [HubSpot Service Hub reviews](https://www.g2.com/products/hubspot-service-hub/reviews) — G2, accessed 2026-10-08
- HubSpot Service Hub: [HubSpot Service Hub reviews](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/) — Capterra, accessed 2026-10-08