---
title: HubSpot Service Hub vs Jira Service Management
canonical: https://helpdeskbattles.com/hubspot-service-hub-vs-jira-service-management
result: HubSpot Service Hub wins 3–2
updated: 2026-10-08
---

# HubSpot Service Hub vs Jira Service Management

**HubSpot Service Hub wins 3–2 (close call) at 10 agents**

HubSpot Service Hub wins 3–2 at 10 agents (close call). HubSpot Service Hub takes AI, desk basics and user verdict; Jira Service Management takes the bill and security; one round is even.

## The judges' card
| Round | Winner | What happened |
|---|---|---|
| The bill | Jira Service Management | At 10 agents with AI on: HubSpot Service Hub $1,120, Jira Service Management $979 a month. Jira Service Management is 13% cheaper and takes the round. |
| Price tags | Even | Both offer AI prices in public, but with a minimum, annual-only terms or vague limits. Even. |
| AI | HubSpot Service Hub | HubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Jira Service Management offers an AI agent that also takes actions in other systems. HubSpot Service Hub takes the round. |
| Desk basics | HubSpot Service Hub | HubSpot Service Hub offers every channel natively, skills-based routing and 300+ integrations; Jira Service Management offers all that plus phone and messaging apps. HubSpot Service Hub takes the round. |
| Security | Jira Service Management | Jira Service Management offers SOC 2 Type II and ISO 27001, plus EU hosting, a HIPAA BAA or a no-training promise; HubSpot Service Hub offers one audit report (SOC 2 Type II or ISO 27001). Jira Service Management takes the round. |
| User verdict | HubSpot Service Hub | On G2: HubSpot Service Hub 4.4 from 3,018 reviews, Jira Service Management 4.3 from 986 reviews. HubSpot Service Hub takes the round. |

## Monthly bill with AI on
| Team | HubSpot Service Hub | Jira Service Management |
|---|---|---|
| 3 agents, 750 conversations a month | $315 | $294 |
| 10 agents, 2,500 conversations a month | $1,120 | $979 |
| 25 agents, 6,250 conversations a month | $2,845 | $2,448 |

## Sources
- HubSpot Service Hub: [Service Hub pricing](https://www.hubspot.com/pricing/service) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [HubSpot Product & Services Catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [Customer Agent: AI customer service agent](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [Set up the customer agent](https://knowledge.hubspot.com/customer-agent/set-up-the-customer-agent) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [HubSpot Service Hub reviews](https://www.g2.com/products/hubspot-service-hub/reviews) — G2, accessed 2026-10-08
- HubSpot Service Hub: [HubSpot Service Hub reviews](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/) — Capterra, accessed 2026-10-08
- Jira Service Management: [Service Collection pricing](https://www.atlassian.com/collections/service/pricing) — Atlassian, accessed 2026-10-08
- Jira Service Management: [Service Collection licensing FAQ](https://www.atlassian.com/licensing/service-collection) — Atlassian, accessed 2026-10-08
- Jira Service Management: [Get started with live chat](https://support.atlassian.com/customer-service-management/docs/get-started-with-live-chat/) — Atlassian Support, accessed 2026-10-08
- Jira Service Management: [Get started with voice support](https://support.atlassian.com/customer-service-management/docs/get-started-with-voice-support/) — Atlassian Support, accessed 2026-10-08
- Jira Service Management: [About AI agent resolutions](https://support.atlassian.com/customer-service-management/docs/about-customer-service-agent-resolutions/) — Atlassian Support, accessed 2026-10-08
- Jira Service Management: [Get instant AI help while working in Customer Service Management](https://support.atlassian.com/customer-service-management/docs/get-instant-ai-help-while-working-in-customer-service-management/) — Atlassian Support, accessed 2026-10-08
- Jira Service Management: [How Rovo credits work](https://support.atlassian.com/rovo/docs/rovo-usage-limits/) — Atlassian Support, accessed 2026-10-08
- Jira Service Management: [Jira Service Management reviews](https://www.g2.com/products/jira-service-management/reviews) — G2, accessed 2026-10-08
- Jira Service Management: [Jira Service Management reviews](https://www.capterra.com/p/227102/JIRA-Service-Management/reviews/) — Capterra, accessed 2026-10-08
- Jira Service Management: [Jira Service Management reviews](https://www.gartner.com/reviews/market/it-service-management-platforms/vendor/atlassian/product/jira-service-management) — Gartner Peer Insights, accessed 2026-10-08