---
title: HubSpot Service Hub vs Zoho Desk
canonical: https://helpdeskbattles.com/hubspot-service-hub-vs-zoho-desk
result: HubSpot Service Hub wins 4–1
updated: 2026-10-08
---

# HubSpot Service Hub vs Zoho Desk

**HubSpot Service Hub wins 4–1 (clear win) at 10 agents**

HubSpot Service Hub wins 4–1 at 10 agents (clear win). HubSpot Service Hub takes the bill, price tags, AI and desk basics; Zoho Desk takes security; one round is even.

## The judges' card
| Round | Winner | What happened |
|---|---|---|
| The bill | HubSpot Service Hub | At 10 agents with AI on: HubSpot Service Hub $1,120, Zoho Desk $400 (an AI price is not public) a month. HubSpot Service Hub's bill is complete and the other is not, so HubSpot Service Hub takes the round. |
| Price tags | HubSpot Service Hub | HubSpot Service Hub offers AI prices in public, but with a minimum, annual-only terms or vague limits; Zoho Desk offers seat prices, with the AI priced by quote or not at all. HubSpot Service Hub takes the round. |
| AI | HubSpot Service Hub | HubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Zoho Desk offers an AI agent that answers from the help center. HubSpot Service Hub takes the round. |
| Desk basics | HubSpot Service Hub | HubSpot Service Hub offers every channel natively, skills-based routing and 300+ integrations; Zoho Desk offers all that plus phone and messaging apps. HubSpot Service Hub takes the round. |
| Security | Zoho Desk | Zoho Desk offers SOC 2 Type II, ISO 27001, EU hosting, a HIPAA BAA and a no-training promise; HubSpot Service Hub offers one audit report (SOC 2 Type II or ISO 27001). Zoho Desk takes the round. |
| User verdict | Even | On G2: HubSpot Service Hub 4.4 from 3,018 reviews, Zoho Desk 4.4 from 7,988 reviews. Too close to call. Even. |

## Monthly bill with AI on
| Team | HubSpot Service Hub | Zoho Desk |
|---|---|---|
| 3 agents, 750 conversations a month | $315 | $120 |
| 10 agents, 2,500 conversations a month | $1,120 | $400 |
| 25 agents, 6,250 conversations a month | $2,845 | $1,000 |

## Sources
- HubSpot Service Hub: [Service Hub pricing](https://www.hubspot.com/pricing/service) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [HubSpot Product & Services Catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [Customer Agent: AI customer service agent](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [Set up the customer agent](https://knowledge.hubspot.com/customer-agent/set-up-the-customer-agent) — HubSpot, accessed 2026-10-08
- HubSpot Service Hub: [HubSpot Service Hub reviews](https://www.g2.com/products/hubspot-service-hub/reviews) — G2, accessed 2026-10-08
- HubSpot Service Hub: [HubSpot Service Hub reviews](https://www.capterra.com/p/182476/HubSpot-Service-Hub/reviews/) — Capterra, accessed 2026-10-08
- Zoho Desk: [Zoho Desk Pricing & Editions](https://www.zoho.com/desk/pricing.html) — Zoho, accessed 2026-10-08
- Zoho Desk: [Zoho Desk pricing plan comparison](https://www.zoho.com/desk/pricing-comparison.html) — Zoho, accessed 2026-10-08
- Zoho Desk: [Zia: AI for customer service](https://www.zoho.com/desk/zia.html) — Zoho, accessed 2026-10-08
- Zoho Desk: [Agentic AI in Desk: Support Specialist and Resolution Expert](https://help.zoho.com/portal/en/kb/desk/user-management-and-security/agents-and-teams/articles/agentic-ai-in-desk-support-specialist-and-resolution-expert) — Zoho, accessed 2026-10-08
- Zoho Desk: [Zia Agents platform details: pricing and credits](https://www.zoho.com/agents/resources/help/platform-reference/platform-details.html) — Zoho, accessed 2026-10-08
- Zoho Desk: [Zoho Desk reviews](https://www.g2.com/products/zoho-desk/reviews) — G2, accessed 2026-10-08
- Zoho Desk: [Zoho Desk reviews](https://www.capterra.com/p/169505/Zoho-Desk/reviews/) — Capterra, accessed 2026-10-08