Bouts / Freshdesk vs HubSpot Service Hub
Freshdesk vs HubSpot Service Hub
Red cornerFreshdesk
$19 per agent a month, billed annually (Freshdesk Growth)
Blue cornerHubSpot Service Hub
$7 per seat a month, billed annually (Starter)
Freshdesk: Plain Freshdesk no longer offers WhatsApp to accounts created from December 2025; live chat, WhatsApp, Instagram and the chat AI agent now come with Freshdesk Omni.
HubSpot Service Hub wins 3–2 at 10 agents (close call). Freshdesk takes price tags and security; HubSpot Service Hub takes the bill, AI and desk basics; one round is even.
The judges' card
| Round | Freshdesk | What happened | HubSpot Service Hub |
|---|---|---|---|
| Round 1The bill | At 10 agents with AI on: Freshdesk $1,325, HubSpot Service Hub $1,120 a month. HubSpot Service Hub is 15% cheaper and takes the round. | W | |
| Round 2Price tags | W | Freshdesk offers every price in public, monthly billing and no minimum; HubSpot Service Hub offers AI prices in public, but with a minimum, annual-only terms or vague limits. Freshdesk takes the round. | |
| Round 3AI | HubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Freshdesk offers an AI agent that also takes actions in other systems. HubSpot Service Hub takes the round. | W | |
| Round 4Desk basics | HubSpot Service Hub offers every channel natively, skills-based routing and 300+ integrations; Freshdesk offers all that plus phone and messaging apps. HubSpot Service Hub takes the round. | W | |
| Round 5Security | W | Freshdesk offers SOC 2 Type II and ISO 27001, plus EU hosting, a HIPAA BAA or a no-training promise; HubSpot Service Hub offers one audit report (SOC 2 Type II or ISO 27001). Freshdesk takes the round. | |
| Round 6User verdict | = | On G2: Freshdesk 4.4 from 3,779 reviews, HubSpot Service Hub 4.4 from 3,018 reviews. Too close to call. Even. | = |
| Rounds won | 2 | HubSpot Service Hub wins, 1 even | 3 |
Does team size change it?
Only the bill round depends on team size. Here is the full result in each weight class.
Small team
- Freshdesk
- $422
- HubSpot Service Hub
- $315
3 agents, 750 conversations a month. HubSpot Service Hub wins 3–2.
Mid-size team
- Freshdesk
- $1,325
- HubSpot Service Hub
- $1,120
10 agents, 2,500 conversations a month. HubSpot Service Hub wins 3–2.
Large team
- Freshdesk
- $3,337
- HubSpot Service Hub
- $2,845
25 agents, 6,250 conversations a month. HubSpot Service Hub wins 3–2.
Monthly bills from USD list prices, annual billing where offered, with the AI agent resolving 20% of conversations and agent assist for every agent. Plans: Freshdesk Freshdesk Omni Pro; HubSpot Service Hub Service Hub Professional.
Tale of the tape
| Freshworks | Made by | HubSpot |
|---|---|---|
| per agent | Pricing | per agent |
| $19 per agent a month, billed annually (Freshdesk Growth) | Paid plans from | $7 per seat a month, billed annually (Starter) |
| Freshdesk Omni Pro | Plan we priced | Service Hub Professional |
| $422 | 3 agents, AI on | $315 |
| $1,325 | 10 agents, AI on | $1,120 |
| $3,337 | 25 agents, AI on | $2,845 |
| $49 per 100 sessions | AI agent price | $0.50 per resolved conversation (50 credits at $0.010); voice $0.50 per minute (beta) |
| Email, Live chat, WhatsApp, Social | Channels | Email, Live chat, Phone, WhatsApp, Social |
| No | Free plan | Up to 2 users |
| 14 days | Free trial | — |
| Yes | Monthly billing | Yes |
| SOC 2 Type II, ISO 27001, ISO 27701, SOC 1 Type II, CSA STAR Level 1 | Audit reports | SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA attestation |
| US, EU, Australia, India and Middle East regions on AWS | Data hosting | US (AWS US East) and EU (Frankfurt) data centers |
| 4.4 (3,779) | G2 rating | 4.4 (3,018) |
| 4.5 (3,486) | Capterra rating | 4.4 (193) |
Questions
Which is better, Freshdesk or HubSpot Service Hub?
HubSpot Service Hub wins 3–2 at 10 agents (close call). Freshdesk takes price tags and security; HubSpot Service Hub takes the bill, AI and desk basics; one round is even.
Is Freshdesk cheaper than HubSpot Service Hub?
At 10 agents with the AI agent and agent assist on, Freshdesk comes to $1,325 a month and HubSpot Service Hub to $1,120, from list prices. HubSpot Service Hub takes the bill round.
Which has the better AI, Freshdesk or HubSpot Service Hub?
HubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Freshdesk offers an AI agent that also takes actions in other systems. HubSpot Service Hub takes the round.
