Bouts / Gorgias vs HubSpot Service Hub
Gorgias vs HubSpot Service Hub
Red cornerGorgias
$10 a month for 50 tickets on Starter, billed monthly
Blue cornerHubSpot Service Hub
$7 per seat a month, billed annually (Starter)
Gorgias: In July 2026 Gorgias bundled AI Agent into every plan by default and raised the price of AI interactions beyond the included allowance from $0.90 to $1.50.
A draw at 10 agents, 2–2. Gorgias takes price tags and user verdict; HubSpot Service Hub takes AI and desk basics; 2 rounds are even.
The judges' card
| Round | Gorgias | What happened | HubSpot Service Hub |
|---|---|---|---|
| Round 1The bill | = | At 10 agents with AI on: Gorgias $1,116, HubSpot Service Hub $1,120 a month. That is within 10%, so the round is even. | = |
| Round 2Price tags | W | Gorgias offers every price in public, monthly billing and no minimum; HubSpot Service Hub offers AI prices in public, but with a minimum, annual-only terms or vague limits. Gorgias takes the round. | |
| Round 3AI | HubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Gorgias offers an AI agent that also takes actions in other systems. HubSpot Service Hub takes the round. | W | |
| Round 4Desk basics | HubSpot Service Hub offers every channel natively, skills-based routing and 300+ integrations; Gorgias offers all that plus phone and messaging apps. HubSpot Service Hub takes the round. | W | |
| Round 5Security | = | Both offer one audit report (SOC 2 Type II or ISO 27001). Even. | = |
| Round 6User verdict | W | On G2: Gorgias 4.6 from 582 reviews, HubSpot Service Hub 4.4 from 3,018 reviews. Gorgias takes the round. | |
| Rounds won | 2 | Draw, 2 even | 2 |
Does team size change it?
Only the bill round depends on team size. Here is the full result in each weight class.
Small team
- Gorgias
- $437
- HubSpot Service Hub
- $315
3 agents, 750 conversations a month. HubSpot Service Hub wins 3–2.
Mid-size team
- Gorgias
- $1,116
- HubSpot Service Hub
- $1,120
10 agents, 2,500 conversations a month. Draw, 2–2.
Large team
- Gorgias
- $2,757
- HubSpot Service Hub
- $2,845
25 agents, 6,250 conversations a month. Draw, 2–2.
Monthly bills from USD list prices, annual billing where offered, with the AI agent resolving 20% of conversations and agent assist for every agent. Plans: Gorgias Basic, Pro or Advanced with AI Agent (tier set by ticket volume); HubSpot Service Hub Service Hub Professional.
Tale of the tape
| Gorgias | Made by | HubSpot |
|---|---|---|
| per ticket | Pricing | per agent |
| $10 a month for 50 tickets on Starter, billed monthly | Paid plans from | $7 per seat a month, billed annually (Starter) |
| Basic, Pro or Advanced with AI Agent (tier set by ticket volume) | Plan we priced | Service Hub Professional |
| $437 | 3 agents, AI on | $315 |
| $1,116 | 10 agents, AI on | $1,120 |
| $2,757 | 25 agents, AI on | $2,845 |
| $0.90 per automated interaction on annual plans, $1.00 on monthly; $1.50 per interaction beyond the plan allowance | AI agent price | $0.50 per resolved conversation (50 credits at $0.010); voice $0.50 per minute (beta) |
| Email, Live chat, Phone, SMS, Social, WhatsApp | Channels | Email, Live chat, Phone, WhatsApp, Social |
| No | Free plan | Up to 2 users |
| 7 days | Free trial | — |
| Yes | Monthly billing | Yes |
| SOC 2 Type II | Audit reports | SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA attestation |
| Google Cloud in the US, EU and Australia; EU merchants are placed on EU servers | Data hosting | US (AWS US East) and EU (Frankfurt) data centers |
| 4.6 (582) | G2 rating | 4.4 (3,018) |
| 4.6 (135) | Capterra rating | 4.4 (193) |
Questions
Which is better, Gorgias or HubSpot Service Hub?
A draw at 10 agents, 2–2. Gorgias takes price tags and user verdict; HubSpot Service Hub takes AI and desk basics; 2 rounds are even.
Is Gorgias cheaper than HubSpot Service Hub?
At 10 agents with the AI agent and agent assist on, Gorgias comes to $1,116 a month and HubSpot Service Hub to $1,120, from list prices. The bill round is even.
Which has the better AI, Gorgias or HubSpot Service Hub?
HubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Gorgias offers an AI agent that also takes actions in other systems. HubSpot Service Hub takes the round.
