Bouts / HubSpot Service Hub vs Tidio

HubSpot Service Hub vs Tidio

Red corner

HubSpot Service Hub

$7 per seat a month, billed annually (Starter)

Blue corner

Tidio

$24.17 a month billed annually, or $29 month to month, for 100 billable conversations (Starter)

Draw, 2–2Draw · 2 even · 10 agents, 2,500 conversations a month

A draw at 10 agents, 2–2. HubSpot Service Hub takes AI and desk basics; Tidio takes the bill and user verdict; 2 rounds are even.

The judges' card

RoundHubSpot Service HubWhat happenedTidio
Round 1The billAt 10 agents with AI on: HubSpot Service Hub $1,120, Tidio $583 a month. Tidio is 48% cheaper and takes the round.W
Round 2Price tags=Both offer AI prices in public, but with a minimum, annual-only terms or vague limits. Even.=
Round 3AIWHubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Tidio offers an AI agent that also takes actions in other systems. HubSpot Service Hub takes the round.
Round 4Desk basicsWHubSpot Service Hub offers every channel natively, skills-based routing and 300+ integrations; Tidio offers email plus one more channel. HubSpot Service Hub takes the round.
Round 5Security=Both offer one audit report (SOC 2 Type II or ISO 27001). Even.=
Round 6User verdictOn G2: HubSpot Service Hub 4.4 from 3,018 reviews, Tidio 4.6 from 1,962 reviews. Tidio takes the round.W
Rounds won2Draw, 2 even2

Does team size change it?

Only the bill round depends on team size. Here is the full result in each weight class.

Small team

HubSpot Service Hub
$315
Tidio
$199

3 agents, 750 conversations a month. Draw, 2–2.

Mid-size team

HubSpot Service Hub
$1,120
Tidio
$583

10 agents, 2,500 conversations a month. Draw, 2–2.

Large team

HubSpot Service Hub
$2,845
Tidio
—

25 agents, 6,250 conversations a month. HubSpot Service Hub wins 3–1.

Monthly bills from USD list prices, annual billing where offered, with the AI agent resolving 20% of conversations and agent assist for every agent. Plans: HubSpot Service Hub Service Hub Professional; Tidio Growth + Lyro AI Agent.

Tale of the tape

HubSpotMade byTidio
per agentPricingper conversation
$7 per seat a month, billed annually (Starter)Paid plans from$24.17 a month billed annually, or $29 month to month, for 100 billable conversations (Starter)
Service Hub ProfessionalPlan we pricedGrowth + Lyro AI Agent
$3153 agents, AI on$199
$1,12010 agents, AI on$583
$2,84525 agents, AI on—
$0.50 per resolved conversation (50 credits at $0.010); voice $0.50 per minute (beta)AI agent priceFrom $39 a month for 50 Lyro conversations ($32.50 billed annually), up to $700 for 1,000 ($583.33 billed annually); Contact for pricing
Email, Live chat, Phone, WhatsApp, SocialChannelsEmail, Live chat, WhatsApp, Social
Up to 2 usersFree plan50 billable conversations a month, 10 seats and 50 one-time Lyro conversations
—Free trial7 days
YesMonthly billingYes
SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA attestationAudit reportsSOC 2 Type II
US (AWS US East) and EU (Frankfurt) data centersData hostingData mainly processed on servers in the EEA; some data is transferred to the US
4.4 (3,018)G2 rating4.6 (1,962)
4.4 (193)Capterra rating4.7 (590)

Questions

Which is better, HubSpot Service Hub or Tidio?

A draw at 10 agents, 2–2. HubSpot Service Hub takes AI and desk basics; Tidio takes the bill and user verdict; 2 rounds are even.

Is HubSpot Service Hub cheaper than Tidio?

At 10 agents with the AI agent and agent assist on, HubSpot Service Hub comes to $1,120 a month and Tidio to $583, from list prices. Tidio takes the bill round.

Which has the better AI, HubSpot Service Hub or Tidio?

HubSpot Service Hub offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Tidio offers an AI agent that also takes actions in other systems. HubSpot Service Hub takes the round.

Other bouts

Sources

HubSpot Service Hub

  1. Service Hub pricing — HubSpot, accessed 8 October 2026
  2. HubSpot Product & Services Catalog — HubSpot, accessed 8 October 2026
  3. Customer Agent: AI customer service agent — HubSpot, accessed 8 October 2026
  4. Set up the customer agent — HubSpot, accessed 8 October 2026
  5. HubSpot Service Hub reviews — G2, accessed 8 October 2026
  6. HubSpot Service Hub reviews — Capterra, accessed 8 October 2026

Tidio

  1. Tidio pricing — Tidio, accessed 8 October 2026
  2. Tidio features — Tidio, accessed 8 October 2026
  3. Tidio Reviews — G2, accessed 8 October 2026
  4. Tidio Reviews — Capterra, accessed 8 October 2026
  5. Tidio: AI Chatbot & Live Chat — Shopify App Store, accessed 8 October 2026