Bouts / Front vs Salesforce Service Cloud
Front vs Salesforce Service Cloud
Red cornerFront
$25 per seat a month, billed annually (Starter, up to 10 seats, one channel type)
Blue cornerSalesforce Service Cloud
$25 per user a month on Starter Suite, billed monthly or annually
Salesforce Service Cloud: Salesforce renamed Service Cloud to Agentforce Service in October 2025 and went back to the Service Cloud name in September 2026; current editions are Starter Suite, Pro Suite, Core, Advanced and Max.
A draw at 10 agents, 2–2. Front takes the bill and user verdict; Salesforce Service Cloud takes AI and desk basics; 2 rounds are even.
The judges' card
| Round | Front | What happened | Salesforce Service Cloud |
|---|---|---|---|
| Round 1The bill | W | At 10 agents with AI on: Front $1,295, Salesforce Service Cloud $6,200 a month. Front is 79% cheaper and takes the round. | |
| Round 2Price tags | = | Both offer AI prices in public, but with a minimum, annual-only terms or vague limits. Even. | = |
| Round 3AI | Salesforce Service Cloud offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Front offers an AI agent that also takes actions in other systems. Salesforce Service Cloud takes the round. | W | |
| Round 4Desk basics | Salesforce Service Cloud offers every channel natively, skills-based routing and 300+ integrations; Front offers all that plus phone and messaging apps. Salesforce Service Cloud takes the round. | W | |
| Round 5Security | = | Both offer SOC 2 Type II, ISO 27001, EU hosting, a HIPAA BAA and a no-training promise. Even. | = |
| Round 6User verdict | W | On G2: Front 4.7 from 2,515 reviews, Salesforce Service Cloud 4.4 from 8,437 reviews. Front takes the round. | |
| Rounds won | 2 | Draw, 2 even | 2 |
Does team size change it?
Only the bill round depends on team size. Here is the full result in each weight class.
Small team
- Front
- $389
- Salesforce Service Cloud
- $1,860
3 agents, 750 conversations a month. Draw, 2–2.
Mid-size team
- Front
- $1,295
- Salesforce Service Cloud
- $6,200
10 agents, 2,500 conversations a month. Draw, 2–2.
Large team
- Front
- $3,238
- Salesforce Service Cloud
- $15,500
25 agents, 6,250 conversations a month. Draw, 2–2.
Monthly bills from USD list prices, annual billing where offered, with the AI agent resolving 20% of conversations and agent assist for every agent. Plans: Front Professional; Salesforce Service Cloud Advanced.
Tale of the tape
| FrontApp, Inc. | Made by | Salesforce |
|---|---|---|
| per agent | Pricing | per agent |
| $25 per seat a month, billed annually (Starter, up to 10 seats, one channel type) | Paid plans from | $25 per user a month on Starter Suite, billed monthly or annually |
| Professional | Plan we priced | Advanced |
| $389 | 3 agents, AI on | $1,860 |
| $1,295 | 10 agents, AI on | $6,200 |
| $3,238 | 25 agents, AI on | $15,500 |
| $0.89 per resolution, $0.39 per handoff, $0.05 per triage | AI agent price | $2 per resolution; $2 per conversation; $500 per 100,000 credits |
| Email, Live chat, WhatsApp, Social | Channels | Email, Live chat, Phone, WhatsApp, SMS, Social |
| No | Free plan | No |
| 14 days | Free trial | 30 days |
| Yes | Monthly billing | Yes |
| SOC 2 Type II, ISO 27001 | Audit reports | SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, PCI DSS, HITRUST |
| US or EU hosting on AWS | Data hosting | Service Cloud data can be hosted in Europe and other regions, including on Hyperforce |
| 4.7 (2,515) | G2 rating | 4.4 (8,437) |
| 4.5 (292) | Capterra rating | 4.5 (832) |
Questions
Which is better, Front or Salesforce Service Cloud?
A draw at 10 agents, 2–2. Front takes the bill and user verdict; Salesforce Service Cloud takes AI and desk basics; 2 rounds are even.
Is Front cheaper than Salesforce Service Cloud?
At 10 agents with the AI agent and agent assist on, Front comes to $1,295 a month and Salesforce Service Cloud to $6,200, from list prices. Front takes the bill round.
Which has the better AI, Front or Salesforce Service Cloud?
Salesforce Service Cloud offers an action-taking AI agent on chat, email and phone, with test runs and reporting; Front offers an AI agent that also takes actions in other systems. Salesforce Service Cloud takes the round.
